LEGO CITY

When LEGO launched their highly anticipated new Space City construction set, they partnered with Cartoon Network to promote the release in a fun, interactive way. LEGO and Cartoon Network reached out for help to bring their vision to life.
As big kids ourselves, we were thrilled at the opportunity to create an immersive experience tailored specifically for the target audience – children. Drawing inspiration from the futuristic space theme of the new LEGO set, we designed a series of engaging activity stations that would spark the imaginations of young attendees.
The LEGO Space City launch event was a tremendous success, seamlessly blending the wonder of the new toy line with hands-on, engaging activities that fulfilled the clients’ goal of creating a memorable experience for their target demographic.